http://www.onlinesales.co.uk - Testing Your Way To Success OnlineOnline Sales

UK Conversion & Search Optimisation Services

Archive for January, 2009

  • Bookmarklet to Quickly Check If A Site Has Been Hacked

    Occasionally I hear of sites being penalised by Google and quickly dropping out of the SERPs. This can often be the result of spammy links being injected into the site’s template.

    Often the links are hidden from everyone apart from the search engine spiders, so a quick normal visual check won’t reveal the problem.

    In those cases a site search at Google for the domain name + a spammy term can show the infected articles.

    The following bookmarklet will take the domain you are currently visiting and search Google for site:domain and add four common spam terms. Each Google search is opened in a new window giving you the original site plus four new tabs for each of the searches.

  • 16 Web Design Tips for Higher Sales

    Improving Conversions With Informed Design Choices The following sixteen pointers provide an overview to improving the conversion rate and general customer satisfaction with your businesses website and landing pages. Focus on what’s in it for THEM using clear benefits and your Unique Selling Proposition (USP) USP must be unique and specific Example of weak USPs: [...]