Archive for May, 2009

• SEO Posts Roundup

  Here are a small few of the exceptional posts I have seen this week.
  Andy Beard just published a great article: Does Your Premium WordPress Theme Help You Rank For “Home”?.
  Augusto Ellacuriaga at Spanish SEO put together a great post Effective Link Building Strategies for Successful Link Acquisition.
  Over on SEO Book, Aaron Wall published Who Advertises [...]

  May 22nd, 2009

• Calculating Your Conversion Rate

  With most modern analytics packages the conversion rate can be calculated within the system fairly easily if you’ve set up the appropriate goals and tracking.
  Conversions are any event which you consider to be a goal of the website.
  For most e-commerce sites, this will be a sale. For other sites the outcome the site needs [...]

  May 6th, 2009

• A Little Goes a Long Way – How Small Increases in Conversion Rate Add Up

  submit_url = ‘http://www.onlinesales.co.uk/conversion-rate-increases-add-up/’;

  Sometimes a small month-on-month change in the conversion rate will seem disappointing given the gains that are often spoken about in conversion rate optimisation of 50 or more percent.
  Not every site can be increased by large amounts straight away, but even a one or two percent change every month can add up to [...]

  May 5th, 2009

• GoCompare Ranking for their Brand Name Again

  As a follow up to GoCompare No Longer Ranking for their Brand Name I decided to have a quick look at the SERPs and see that GoCompare rank #1 again in Google.co.uk for their brand.
  When looking at some of the terms they target they’ve improved a little, but are still ranking badly.

  May 3rd, 2009