Archive for October, 2009

• SEO by the Sea

  Bill Slawski who blogs as SEO By the Sea is one of the very best SEO Brains. A frequent posting method of his takes search engine patents or whitepapers and analyses them for insights into the search engine’s algorithms.
  His recent post How a Search Engine Might Distinguish Between Queries from Bots and from Humans is [...]

  October 26th, 2009

• Expert Training London Review

  Alec Kinnear, creative director of Foliovision s.r.o. is a fellow member of the SEO Book community and has just posted two indepth articles reviewing the recent Distilled & SEOmoz Expert Training London Day.

  October 26th, 2009

• Twitter Introduces Lists

  In a widely anticipated move Twitter has introduced lists today to help manage the people you follow.
  New! Lists. A great way to organize the people you follow and discover new and interesting accounts. (BETA)
  Lists are timelines you build yourself, consisting of friends, family, co-workers, sports teams, you name it. You’re part of a small group [...]

  October 16th, 2009

• PHP Script for checking when Googlebot visits

  Sometimes I want to know when the Googlebot has visited a page. The following script will:

  Check the referrer for the Googlebot
  Cross check the IP that it’s really Google IP
  Email you with the details.

  October 14th, 2009

• Further SEM Reading

  Posts from Ari Ozick are a little like a London bus. You wait ages for anything then a bunch come along at once.
  First Ari posted on a subject dear to me, How to Up Your SEO Income by a Factor of 10: Testing over on SEO Book.
  Then I notice this absolute gem The SEM [...]

  October 12th, 2009

• Onclick Event as a Conversion With Google Website Optimizer

  code {
  margin-top: 1em;
  margin-left: 2em;
  padding: 1em;
  font-family: Courier New, Courier, monospace, Fixed, monospace;
  background-color: #dddddd;
  }

  Often in testing scenarios the conversion is either gong to take place off site or the goal is a download and you therefore can’t install the tracking code.
  To test that you can use the onclick event in the link(s) to record the [...]

  October 6th, 2009

• Linking Motivations

  Zach Daniel at Dallas Internet Marketing has published 17 Motivations for Linking, the second in a series about finding the “Linkerati”.
  Interestingly Zach has looked at studies behind the giving of citations in academic books and compared the motivation there with website linking.

  October 5th, 2009