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Archive for November, 2009

  • Bookmarklet To Trim Google Search URL

    Matt Cutts, Google’s head of the webspam team, answered Which search feature would you add to Google? in the following Google Webmaster Central video. In it he said he’d like to make the URLs cleaner, leaving just the search?q=whatever parts. He mentioned writing a Greasemonkey script, so I thought I’d write a little bookmarklet to [...]

    November 29th, 2009

  • Canonical Tag – Mostly Harmless

    Several months ago the canonical tag was announced and seen as a solution to the issue of duplicate content. Now, you can simply add this tag to specify your preferred version: <link rel=”canonical” href=”http://www.example.com/product.php?item=swedish-fish” /> inside the <head> section of the duplicate content URLs: http://www.example.com/product.php?item=swedish-fish&category=gummy-candy http://www.example.com/product.php?item=swedish-fish&trackingid=1234&sessionid=5678 and Google will understand that the duplicates all refer [...]

    November 27th, 2009

  • Google Local AdWords Icon

    This morning Aaron Wall published Excuse Me, But Where Did Google’s Organic Search Results Go? in which he shows that the organic listings for the term San Francisco Dentists has all but disappeared below the fold. Curious as to the equivalent UK results I tried London dentist and saw a similar pattern. When I clicked [...]

    November 6th, 2009

  • Building Web Success Series

    I recently co-wrote a series of articles Building Web Success with Marty Lamers, a writer and SEO with AdvanceMe, Inc, America’s leading Merchant Cash Advance provider, The first couple of parts are already live: Part One: Goals and Tracking Part Two: Conversion Rate Measurement The final part Conversion Rate Optimization will follow in the following [...]

    November 6th, 2009

  • Web Development Ennui is the SEO Kiss of Death

    Many sites are examples of the endemic difficulty that faces most internet entrepreneurs and small businesses. A lack of focus on making the site or business remarkable. Even now, with the web being even-my-mum-makes-money-on-it popular for much of the last decade there is still so much opportunity. However with that popularity comes the feeling that [...]

    November 4th, 2009

  • Segementing Reports In Google Analytics to Gain Valuable Insights

    Patrick McKenzie writes software that allows you to make bingo cards and often blogs about programming and business on his MicroISV on a Shoestring site. He’s recently published The IE CSS Bug Which Cost Me A Month’s Salary and in it details a problem in which users in MS Internet Explorer 6 & 7 were [...]

    November 2nd, 2009