Month: October 2010

I see over the Internet many Multi Level Marketing / Network Marketing schemes or how-to-spam adsense Q&As aiming to make a $100 a day from a website. The goal is automatic income generation. It feeds into most people’s innate laziness, occasional stupidity and most disgustingly (from the sellers) the buyers’ desperation.

The hawkers of the products promise something for nothing. To just flick a switch to massive wealth from passive incomes. Get rich whilst watching the Superbowl!

It’s all horseshit.
Continue reading “Building a $100 a Day Automatic Income Generating Website”

• 1. Why optimise your site?
• #1 gets 42% of clicks, #2 get 12%, #3 8%
• What difference would being number one make to your business?
• If only it was that simple:
• advertising
• indented listings
• "one box"
• "ten pack"
• maps
• images
• video
• and other stuff! Combine to complicate rankings and reduce CTR.
• 2. The simplest search engine optimisation stuff you can do today.
• Have you asked for a link today?
• Match the title tag of the page to the phrase you’re targeting.
• Headings – Use H1 to target your main phrase.
• Sub Headings – Use H2 and H3 for other variants.
• Description – Have a compelling meta description to encourage click through on the SERPs. Consider this advertising copy.
• Content – include further versions of your keyphrase to cover more "long tail" options.
• Perpetual motion – continuing to build content based on success and opportunity based upon analytics and conversions
• If you’re local, add your address.
• Speak to your customers – ask for links, reviews and testimonials.
• 3. The curse of knowledge
• Speak your customers’ language: is your "widget" a "thingy" to your customers?
• Don’t keep on doing something because it’s always been that way. Look for new angles and opportunities.
• 4. Keyword research
• Free tools
• Google Adwords
• Google Insight
• Google Trends
• Wordtracker
• 5. Evaluating Competition.
• Who ranks?
  • High Authority sites
  • Massive Corporations
  • News organisations
  • Domains that exactly match the keyphrase
• How many unique inbound links do the top results have?
  • Look for unique number of Class C subnets in Majestic SEO
  • Examine the anchor text of the links
• Are the top results spammy?
  • Don’t bring a knife to a gun fight.
  • The three Ps of internet marketing – Pills, Porn & Poker – require a different tool set and methodology and mindset to more conventional marketing.
• 6. Measure twice, cut once – statistics and analytics.
• Start to measure
• Google Analytics
• Piwik – Open source Web analytics
• AWStats – Free log file analyzer for advanced statistics.
• What to watch
• Six Web Metrics / KPI’s To Die For | Occam’s Razor by Avinash Kaushik
• Building Web Success: Optimizing Online Conversions, Part One: Goals and Tracking
• Don’t forget to look for opportunity to improve upon success
• 7. Conversion Rate – How To Sell More
• Calculating Your Conversion Rate
• 16 Web Design Tips for Higher Sales
• Techniques to improve your conversion rate
• Ask for the sale
• Focus on highlighting benefits, versus features. (Thanks to Wine Guppy for the reminder!)
• Read The Big Red Fez & Don’t Make Me Think
• In a nutshell – Rank higher, convert more = print money.
• 8. Accept that a working website is never finished.