How to Screw Up the Launch of a Multi-Million Dollar Web Property

To great fanfare and presumably at great cost Google launched, their potential rival to eBay, or as they put it: is a personalized shopping experience, brought to you by Google, that lets you find and discover fashion goods through a collection of boutiques curated by taste-makers — celebrities, stylists, designers, and fashion bloggers. Boutiques uses visual technology to help fashionistas discover and shop their look and creates the opportunity for designers to showcase their collections and latest inspirations online

Firstly I noticed that despite getting top fashion bloggers on board to develop shops, they don’t have the good grace to follow the links out to them. Over here with Karla of Karlas Closet shop, you’ll notice that the link to is nofollow. Surely if Google have recruited someone to create a shop they must trust them? The great and the good Google can’t be hoarding page rank can they?

karlas closet nofollow link
Click to see code.

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Secure URL in SERPs

On site SEO can still make a massive difference. I was recently building out a Stocking Fillers website, and in my research I noticed that a site went from number ten in the serps one day, to number one the next.

The difference seemed to be that they previously had the https version indexed.

The reason for their increase in ranking could be:

  1. They are no longer splitting the page rank / link equity to two versions of the URL.
  2. The https is slower to load and if Google are indexing that, it can impact the rankings.