15 Minute Guide to Search Engine Optimisation

Say Hello, Wave Goodbye

Google’s side projects aren’t always a s successful as you first may think. They’ve dabbled in social media and failed. Now the promising Wave has been given the heave-ho.

I tried wave a little, but ultimately didn’t have much use for it.

Official Google Blog: Update on Google Wave

But despite these wins, and numerous loyal fans, Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects.

In many ways it reminded me of a product called Groove that was ulitmately bought and pretty much shelved by Microsoft as they incorporated some of the technology into Office products, and also I’m reminded of Scrybe.

They were all technically very clever and did interesting things but with tech driven development we sometimes get great solutions in search of a problem.

Now I wonder how long Google Buzz will last?

New Search Kid on the Blekko.

Blekko is a new search engine founded by Rich Skrenta and Mike Markson.

I was delighted to be given an early Beta pass and just wanted to take a moment to thank them for the invite.

Naturally I have been playing a little with the search engine and have adapted my serps bookmarklet with a Blekko friendly version. As their service is beta, the bookmarklet is bound to break as they adjust things. Please leave a comment below if you find a problem.

Elsewhere:

Google Forcing American Spelling on British Public

Back in May 2009 Matt Cutts head of Google’s Webspam team talked about Spellmeleon.

Finally, there’s an even more aggressive feature (internal Google code name: “Spellmeleon”) for when we really think the user messed up. In that case, we’ll include a couple results for the corrected query first, then results for the user’s original query. Take the query [ipodd] for example. Our algorithms strongly suggest that the user meant to type “ipod” so we’ll include those search results first.

At the time I commented that “Spellmeleon needs to be more aware of British English spelling when on google.co.uk”.

Fast forward 8 months and it’s been reported by Starstruck who runs Search Engine Optimisation that Google have actually made things a lot worse for the British.
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