- 1. Why optimise your site?
- #1 gets 42% of clicks, #2 get 12%, #3 8%
- What difference would being number one make to your business?
- If only it was that simple:
- indented listings
- "one box"
- "ten pack"
- and other stuff! Combine to complicate rankings and reduce CTR.
- 2. The simplest search engine optimisation stuff you can do today.
- Have you asked for a link today?
- Match the title tag of the page to the phrase you’re targeting.
- Headings – Use H1 to target your main phrase.
- Sub Headings – Use H2 and H3 for other variants.
- Description – Have a compelling meta description to encourage click through on the SERPs. Consider this advertising copy.
- Content – include further versions of your keyphrase to cover more "long tail" options.
- Perpetual motion – continuing to build content based on success and opportunity based upon analytics and conversions
- If you’re local, add your address.
- Speak to your customers – ask for links, reviews and testimonials.
- 3. The curse of knowledge
- Speak your customers’ language: is your "widget" a "thingy" to your customers?
- Don’t keep on doing something because it’s always been that way. Look for new angles and opportunities.
- 4. Keyword research
- 5. Evaluating Competition.
- Who ranks?
- High Authority sites
- Massive Corporations
- News organisations
- Domains that exactly match the keyphrase
- How many unique inbound links do the top results have?
- Are the top results spammy?
- Don’t bring a knife to a gun fight.
- The three Ps of internet marketing – Pills, Porn & Poker – require a different tool set and methodology and mindset to more conventional marketing.
- 6. Measure twice, cut once – statistics and analytics.
- Start to measure
- Google Analytics
- Piwik – Open source Web analytics
- AWStats – Free log file analyzer for advanced statistics.
- What to watch
- Six Web Metrics / KPI’s To Die For | Occam’s Razor by Avinash Kaushik
- Building Web Success: Optimizing Online Conversions, Part One: Goals and Tracking
- Don’t forget to look for opportunity to improve upon success
- 7. Conversion Rate – How To Sell More
- Calculating Your Conversion Rate
- 16 Web Design Tips for Higher Sales
- Techniques to improve your conversion rate
- Ask for the sale
- Focus on highlighting benefits, versus features. (Thanks to Wine Guppy for the reminder!)
- Read The Big Red Fez & Don’t Make Me Think
- In a nutshell – Rank higher, convert more = print money.
- 8. Accept that a working website is never finished.
My initial thoughts on using Google Instant are that we have another example of an engineer creating a solution in search of a problem.
Continue reading “Google Instant – My Initial View”
Google’s side projects aren’t always a s successful as you first may think. They’ve dabbled in social media and failed. Now the promising Wave has been given the heave-ho.
I tried wave a little, but ultimately didn’t have much use for it.
But despite these wins, and numerous loyal fans, Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects.
In many ways it reminded me of a product called Groove that was ulitmately bought and pretty much shelved by Microsoft as they incorporated some of the technology into Office products, and also I’m reminded of Scrybe.
They were all technically very clever and did interesting things but with tech driven development we sometimes get great solutions in search of a problem.
Now I wonder how long Google Buzz will last?
I was delighted to be given an early Beta pass and just wanted to take a moment to thank them for the invite.
Naturally I have been playing a little with the search engine and have adapted my serps bookmarklet with a Blekko friendly version. As their service is beta, the bookmarklet is bound to break as they adjust things. Please leave a comment below if you find a problem.
- Aaron posted a good seo focused review of Blekko that had me salivating
- Search Engine World have also covered Blekko in detail and
- TechCrunch Review: The Blekko Search Engine Prepares To Launch
- Blekko Review – A search engine with a difference | Semto SEO Blog
Rae Hoffman of Outspoken Media has put together Link Building with the Experts – 2010 Edition..
A long article created from interviews with 10 other leading SEO / link building experts, it’s a must read for any business that wants to succeed on the web.
A friend of mine Augusto Ellacuriaga has recently launched Quality News Network. It’s the first niche targeted network in Spanish in the US.
Continue reading “Hard Work Award of 2010 Goes too…”
Finally, there’s an even more aggressive feature (internal Google code name: “Spellmeleon”) for when we really think the user messed up. In that case, we’ll include a couple results for the corrected query first, then results for the user’s original query. Take the query [ipodd] for example. Our algorithms strongly suggest that the user meant to type “ipod” so we’ll include those search results first.
At the time I commented that “Spellmeleon needs to be more aware of British English spelling when on google.co.uk”.
Fast forward 8 months and it’s been reported by Starstruck who runs Search Engine Optimisation that Google have actually made things a lot worse for the British.
Continue reading “Google Forcing American Spelling on British Public”
It’s a lengthy read showing specific examples of how conversion rate optimisation can affect your business and increase the customer base. I then go on to show examples of how to test, and finally what elements you can test.
I hope you enjoy it.
As more and more people are getting the hash variation of the Google results URL here’s another update to the original Bookmarklet To Trim Google Search URL to also handle the “#” variation of Google results.
Continue reading “Trim Google Search URL – Now with Added Hash!”