Further SEM Reading

Posts from Ari Ozick are a little like a London bus. You wait ages for anything then a bunch come along at once.

First Ari posted on a subject dear to me, How to Up Your SEO Income by a Factor of 10: Testing over on SEO Book.

Then I notice this absolute gem The SEM Toolbox: 79 Tools and Tips Every Search Marketer Must Have on his SEO Contrarian site.

Lets hope like the 94 there’s a few more around the corner.

Onclick Event as a Conversion With Google Website Optimizer

Often in testing scenarios the conversion is either gong to take place off site or the goal is a download and you therefore can’t install the tracking code.

To test that you can use the onclick event in the link(s) to record the click as the conversion. I’d tried Google’s suggestion previously and couldn’t get it to work for me.

With some experimentation I found the following code works using Google Website Optimizer and Google Analytics with one page being both the test experiment page and the conversion / success / goal page.
Continue reading “Onclick Event as a Conversion With Google Website Optimizer”

Onpage Links Bookmarklet

Often when researching backlinks I’ll want to quickly see the onpage / outgoing links from a given page. This bookmarklet displays all the links from a page, gives their anchor text, and also the “rel” attribute for spotting nofollows etc.

Because WordPress gets a little confused with the javascript code, click here for the onpage links bookmarklet. From that page please drag the big button to your bookmarks toolbar.

Outgoing Links Bookmarklet

Feel free to add a comment below and if you find it useful then bookmark this on del.icio.us for your future reference.

SEO Book SEO Community Forums

Aaron Wall who runs SEO Book recently announced he was going to increase the price from $100 to $150 a month for the private SEO forum.

Those that register before August 2009 will keep the $100 month rate so if you’ve been considering joining do so now!

The membership includes use of the forum, access to members only tools and a complete SEO training modules covering everything from on-page, link building to PPC and much more.

I’ve been a full paying member since day one back in November 2007. It’s actually been the best $2000 I’ve ever spent on SEO, SEM, Social Media and general business information.

The other thing I would add is the nature of the forum – being a begin dictatorship – and I mean that in the best possible way. Aaron spends an incredible amount of time on the site, so far contributing over 14 thousand posts. However, this isn’t a self appointed SEO rock star preaching to the converted. There’s significant and vital material from a host of moderators and members. No fan-boys here either, some are well known SEOs in their own right, other’s are business experts or link builders. All have very meaningful online success in difficult niches. These personalties combine to produce quite frankly a vital resource to all serious online businesses.

Frankly at $150 a month it’s still a steal and if you apply half of what you learn and are advised by the community then you’ll make that back many fold.

Click here to join the community.

More SEM Posts Elsewhere

Search Engine Marketing, Optimisation and Conversion Posts

Smashing Magazine published a nice piece on conversion optimisation Use Conversions To Generate More Conversions

William Slawski SEO by the Sea produced the excellent Writing Content for Small Businesses Online.

Peter Da Vanzo followed up at SEO Book with The Search Taxonomy: Getting Inside the Mind of the Searcher.

Google are beginning to actually index and count Javascript links as Vanessa Fox discusses in this
Search Engine Land column, Google I/O: New Advances In The Searchability of JavaScript and Flash, But Is It Enough?

Lyndon Antcliff has been promoting his Magnetic Web Content newsletter and shared 101 Blogging Headlines.

You’ll find these fine people well worth following on Twitter too:

SEO Posts Roundup

Here are a small few of the exceptional posts I have seen this week.

Andy Beard just published a great article: Does Your Premium WordPress Theme Help You Rank For “Home”?.

Augusto Ellacuriaga at Spanish SEO put together a great post Effective Link Building Strategies for Successful Link Acquisition.

Over on SEO Book, Aaron Wall published Who Advertises on Google AdWords? and Peter Da Vanzo authored The Next Big Shift In Web Marketing.

Naturally all these good people are over on twitter and well worth following if you don’t already.

Calculating Your Conversion Rate

With most modern analytics packages the conversion rate can be calculated within the system fairly easily if you’ve set up the appropriate goals and tracking.

Conversions are any event which you consider to be a goal of the website.

For most e-commerce sites, this will be a sale. For other sites the outcome the site needs may be to get the visitors’ email address, for the user to leave a comment, download a file or to click a particular link.

There are two calculations commonly used to calculate the conversion rate. One is to take the total unique visitors over a period and divide by the number of conversions.

Conversion Rate = unique visitors/conversions

Continue reading “Calculating Your Conversion Rate”

A Little Goes a Long Way – How Small Increases in Conversion Rate Add Up

One Percent Improvement Per Month Over Five Years

Sometimes a small month-on-month change in the conversion rate will seem disappointing given the gains that are often spoken about in conversion rate optimisation of 50 or more percent.

Not every site can be increased by large amounts straight away, but even a one or two percent change every month can add up to a significant difference to your company.
Continue reading “A Little Goes a Long Way – How Small Increases in Conversion Rate Add Up”