The first couple of parts are already live:
The final part Conversion Rate Optimization will follow in the following week. (Link will be updated here when available).
Marty is a great copywriter and editor and it has been a real pleasure working with him on these articles.
In the near future Marty and I will do a back and forth SEO “Ping Pong” interview and particularly focus on copy writing as an integral part of the sales process.