I recently co-wrote a series of articles Building Web Success with Marty Lamers, a writer and SEO with AdvanceMe, Inc, America’s leading Merchant Cash Advance provider,
The first couple of parts are already live:
- Part One: Goals and Tracking
- Part Two: Conversion Rate Measurement
The final part Conversion Rate Optimization will follow in the following week. (Link will be updated here when available).
Marty is a great copywriter and editor and it has been a real pleasure working with him on these articles.
In the near future Marty and I will do a back and forth SEO “Ping Pong” interview and particularly focus on copy writing as an integral part of the sales process.