Online SalesI recently co-wrote a series of articles Building Web Success with Marty Lamers, a writer and SEO with AdvanceMe, Inc, America’s leading Merchant Cash Advance provider,
The first couple of parts are already live:
Part One: Goals and Tracking
Part Two: Conversion Rate Measurement
The final part Conversion Rate Optimization will follow in the following week. (Link will be [...]
Patrick McKenzie writes software that allows you to make bingo cards and often blogs about programming and business on his MicroISV on a Shoestring site.
He’s recently published The IE CSS Bug Which Cost Me A Month’s Salary and in it details a problem in which users in MS Internet Explorer 6 & 7 were not [...]
With most modern analytics packages the conversion rate can be calculated within the system fairly easily if you’ve set up the appropriate goals and tracking.
Conversions are any event which you consider to be a goal of the website.
For most e-commerce sites, this will be a sale. For other sites the outcome the site needs [...]
Google Analytics have added an overview to both the accounts view and to the reports within an account. This allows you to quickly and easily gain a sense of the traffic trends on domains and within grouped domains.
Recent changes Google Analytics added include segmentation amongst other features and further increase the benefits for SME e-commerce sites to implement it as an information source.
To select the segmentation click the drop down in the top right of the dashboard, “Beta Advanced Segments” which is initially defaulting to “All Visits”. Here we’ve selected both “New [...]
