Recent Conversion Optimisation

• Conversion Rate Tutorial at Seo Rabbit

  Vedran the SEO expert who blogs as SEO Rabbit has just published an article of mine – Conversion Rate Optimization Tutorial.
  It’s a lengthy read showing specific examples of how conversion rate optimisation can affect your business and increase the customer base. I then go on to show examples of how to test, and finally what [...]

  January 12th, 2010

• Onclick Event as a Conversion With Google Website Optimizer

  code {
  margin-top: 1em;
  margin-left: 2em;
  padding: 1em;
  font-family: Courier New, Courier, monospace, Fixed, monospace;
  background-color: #dddddd;
  }

  Often in testing scenarios the conversion is either gong to take place off site or the goal is a download and you therefore can’t install the tracking code.
  To test that you can use the onclick event in the link(s) to record the [...]

  October 6th, 2009

• A Little Goes a Long Way – How Small Increases in Conversion Rate Add Up

  submit_url = ‘http://www.onlinesales.co.uk/conversion-rate-increases-add-up/’;

  Sometimes a small month-on-month change in the conversion rate will seem disappointing given the gains that are often spoken about in conversion rate optimisation of 50 or more percent.
  Not every site can be increased by large amounts straight away, but even a one or two percent change every month can add up to [...]

  May 5th, 2009

• 16 Web Design Tips for Higher Sales

  Improving Conversions With Informed Design Choices
  The following sixteen pointers provide an overview to improving the conversion rate and general customer satisfaction with your businesses website and landing pages.

  Focus on what’s in it for THEM using clear benefits and your Unique Selling Proposition (USP)

  USP must be unique and specific
  Example of weak USPs: using lowest or [...]

  January 27th, 2009