Recent Pay Per Click

• Google Local AdWords Icon

  This morning Aaron Wall published Excuse Me, But Where Did Google’s Organic Search Results Go? in which he shows that the organic listings for the term San Francisco Dentists has all but disappeared below the fold.
  Curious as to the equivalent UK results I tried London dentist and saw a similar pattern. When I clicked [...]

  November 6th, 2009

• Selecting The Best Performing Ad Variations

  An online tool to help select the best performing ad variation based on the return on investment given the number of clicks, impressions, cost and conversions.

  You can also calculate the best return for a set budget (which is often a different ad variation) and see the cost of opportunity for limiting a budget compared to spending to receive the same number of clicks with the rival adverts.

  October 22nd, 2008