Recent Search Engine Optimisation

• Google Reaction to Accidentally Expired Domain

  Well, it wasn’t much of an accident. I took a domain that was several years old, and a PR3, but I hadn’t done much with it for months. The domain was to expire on 19th of January 2011. I let it. A few days later the site stopped resolving and was replaced by a parked [...]

  March 30th, 2011

• Web Strategies for Small Businesses eBook

  I was absolutely delighted to be included in a fantastic free eBook “Web Strategies for Small Businesses“. The book is a compilation of small business tips focusing on multiple Internet strategies. I provided the “Building Web Success – Optimizing Online Conversions”, but there’s good stuff there too!

  Getting Ahead on the Web – Strategies To [...]

  December 13th, 2010

• How to Screw Up the Launch of a Multi-Million Dollar Web Property

  To great fanfare and presumably at great cost Google launched boutiques.com, their potential rival to eBay, or as they put it:
  Boutiques.com is a personalized shopping experience, brought to you by Google, that lets you find and discover fashion goods through a collection of boutiques curated by taste-makers — celebrities, stylists, designers, and fashion bloggers. Boutiques [...]

  November 17th, 2010

• Secure URL in SERPs

  On site SEO can still make a massive difference. I was recently building out a Stocking Fillers website, and in my research I noticed that a site went from number ten in the serps one day, to number one the next.
  The difference seemed to be that they previously had the https version indexed.
  The reason [...]

  November 8th, 2010

• Building a $100 a Day Automatic Income Generating Website

  I see over the Internet many Multi Level Marketing / Network Marketing schemes or how-to-spam adsense Q&As aiming to make a $100 a day from a website. The goal is automatic income generation. It feeds into most people’s innate laziness, occasional stupidity and most disgustingly (from the sellers) the buyers’ desperation.
  The hawkers of the products [...]

  October 26th, 2010

• 15 Minute Guide to Search Engine Optimisation

  1. Why optimise your site?

  #1 gets 42% of clicks, #2 get 12%, #3 8%
  What difference would being number one make to your business?
  If only it was that simple:

  advertising
  indented listings
  "one box"
  "ten pack"
  maps
  images
  video
  and other stuff! Combine to complicate rankings and reduce CTR.

  2. The simplest search engine optimisation stuff you can do today.

  Have you asked for a link [...]

  October 25th, 2010

• Google Instant – My Initial View

  My initial thoughts on using Google Instant are that we have another example of an engineer creating a solution in search of a problem.

  September 9th, 2010

• New Search Kid on the Blekko.

  Blekko is a new search engine founded by Rich Skrenta and Mike Markson.
  I was delighted to be given an early Beta pass and just wanted to take a moment to thank them for the invite.
  Naturally I have been playing a little with the search engine and have adapted my serps bookmarklet with a Blekko friendly [...]

  August 5th, 2010

• Sugarrae’s 2010 Link Building Group Interview

  Rae Hoffman of Outspoken Media has put together Link Building with the Experts – 2010 Edition..
  A long article created from interviews with 10 other leading SEO / link building experts, it’s a must read for any business that wants to succeed on the web.

  July 8th, 2010

• Google Forcing American Spelling on British Public

  Back in May 2009 Matt Cutts head of Google’s Webspam team talked about Spellmeleon.
  Finally, there’s an even more aggressive feature (internal Google code name: “Spellmeleon”) for when we really think the user messed up. In that case, we’ll include a couple results for the corrected query first, then results for the user’s original query. [...]

  January 14th, 2010