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Recent Search Engine Optimisation

  • New Search Kid on the Blekko.

    Blekko is a new search engine founded by Rich Skrenta and Mike Markson.
    I was delighted to be given an early Beta pass and just wanted to take a moment to thank them for the invite.
    Naturally I have been playing a little with the search engine and have adapted my serps bookmarklet with a Blekko friendly [...]

  • Sugarrae’s 2010 Link Building Group Interview

    Rae Hoffman of Outspoken Media has put together Link Building with the Experts – 2010 Edition..
    A long article created from interviews with 10 other leading SEO / link building experts, it’s a must read for any business that wants to succeed on the web.

  • Google Forcing American Spelling on British Public

    Back in May 2009 Matt Cutts head of Google’s Webspam team talked about Spellmeleon.
    Finally, there’s an even more aggressive feature (internal Google code name: “Spellmeleon”) for when we really think the user messed up. In that case, we’ll include a couple results for the corrected query first, then results for the user’s original query. [...]

  • Bookmarklet To Trim Google Search URL

    Matt Cutts, Google’s head of the webspam team, answered Which search feature would you add to Google? in the following Google Webmaster Central video.

    In it he said he’d like to make the URLs cleaner, leaving just the search?q=whatever parts. He mentioned writing a Greasemonkey script, so I thought I’d write a little bookmarklet to help [...]

  • Canonical Tag – Mostly Harmless

    Several months ago the canonical tag was announced and seen as a solution to the issue of duplicate content.
    Now, you can simply add this
    tag to specify your preferred version:
    <link rel=”canonical” href=”http://www.example.com/product.php?item=swedish-fish” />
    inside the <head> section of the duplicate content URLs:
    http://www.example.com/product.php?item=swedish-fish&category=gummy-candy
    http://www.example.com/product.php?item=swedish-fish&trackingid=1234&sessionid=5678
    and Google will understand that the duplicates all refer to the canonical URL: http://www.example.com/product.php?item=swedish-fish. Additional [...]

  • Web Development Ennui is the SEO Kiss of Death

    Many sites are examples of the endemic difficulty that faces most internet entrepreneurs and small businesses. A lack of focus on making the site or business remarkable.
    Even now, with the web being even-my-mum-makes-money-on-it popular for much of the last decade there is still so much opportunity. However with that popularity comes the feeling that like [...]

  • SEO by the Sea

    Bill Slawski who blogs as SEO By the Sea is one of the very best SEO Brains. A frequent posting method of his takes search engine patents or whitepapers and analyses them for insights into the search engine’s algorithms.
    His recent post How a Search Engine Might Distinguish Between Queries from Bots and from Humans is [...]

  • Expert Training London Review

    Alec Kinnear, creative director of Foliovision s.r.o. is a fellow member of the SEO Book community and has just posted two indepth articles reviewing the recent Distilled & SEOmoz Expert Training London Day.

  • PHP Script for checking when Googlebot visits

    Sometimes I want to know when the Googlebot has visited a page. The following script will:

    Check the referrer for the Googlebot
    Cross check the IP that it’s really Google IP
    Email you with the details.

  • Further SEM Reading

    Posts from Ari Ozick are a little like a London bus. You wait ages for anything then a bunch come along at once.
    First Ari posted on a subject dear to me, How to Up Your SEO Income by a Factor of 10: Testing over on SEO Book.
    Then I notice this absolute gem The SEM [...]