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UK Conversion & Search Optimisation Services

Google Forcing American Spelling on British Public

Back in May 2009 Matt Cutts head of Google’s Webspam team talked about Spellmeleon.

Finally, there’s an even more aggressive feature (internal Google code name: “Spellmeleon”) for when we really think the user messed up. In that case, we’ll include a couple results for the corrected query first, then results for the user’s original query. Take the query [ipodd] for example. Our algorithms strongly suggest that the user meant to type “ipod” so we’ll include those search results first.

At the time I commented that “Spellmeleon needs to be more aware of British English spelling when on google.co.uk”.

Fast forward 8 months and it’s been reported by Starstruck who runs Search Engine Optimisation that Google have actually made things a lot worse for the British.
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Conversion Rate Tutorial at Seo Rabbit

Vedran the SEO expert who blogs as SEO Rabbit has just published an article of mine – Conversion Rate Optimization Tutorial.

It’s a lengthy read showing specific examples of how conversion rate optimisation can affect your business and increase the customer base. I then go on to show examples of how to test, and finally what elements you can test.

I hope you enjoy it.

Trim Google Search URL – Now with Added Hash!

As more and more people are getting the hash variation of the Google results URL here’s another update to the original Bookmarklet To Trim Google Search URL to also handle the “#” variation of Google results.
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Links On Page Bookmarklet pt. ii

After I wrote the Google Results Bookmarklet some feedback form Marty Lamers led me to revise my previous Onpage Links Bookmarklet to also include the text boxes that make it easy to grab the links.

I’ve updated the styling to highlight the nofollow links, and to “stripe” the output to make it easier to read.

At the bottom of the page I’ve created several of the textarea boxes, so you can grab various types of links:

  • All the no followed links
  • All the followed links
  • Just the external links
  • Just the external followed links
  • The external nofollowed links

Once more drag the link in the big green box to your bookmark bar and when you’ve on a page you want to analyse hit the bookmarklet. It will open a new window showing all the links and with several text boxes with the links as detailed above.

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Google Results Bookmarklet

The following bookmarklet will display the google results for a term in a format that’s easier for copying.

Just drag the following link in the big green box to your bookmark bar and when you’ve completed a search in Google it will open a new window with the results listed with position, URL and anchor text (the page title normally).

Below that are two boxes so you can easily grab the URLs themselves or use the HTML to make a resources page.

This video should make its usage clear.


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Bookmarklet To Trim Google Search URL

Matt Cutts, Google’s head of the webspam team, answered Which search feature would you add to Google? in the following Google Webmaster Central video.

In it he said he’d like to make the URLs cleaner, leaving just the search?q=whatever parts. He mentioned writing a Greasemonkey script, so I thought I’d write a little bookmarklet to help him out.
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Canonical Tag – Mostly Harmless

Several months ago the canonical tag was announced and seen as a solution to the issue of duplicate content.

Now, you can simply add this tag to specify your preferred version:

<link rel=”canonical” href=”http://www.example.com/product.php?item=swedish-fish” />

inside the <head> section of the duplicate content URLs:

http://www.example.com/product.php?item=swedish-fish&category=gummy-candy

http://www.example.com/product.php?item=swedish-fish&trackingid=1234&sessionid=5678

and Google will understand that the duplicates all refer to the canonical URL: http://www.example.com/product.php?item=swedish-fish. Additional URL properties, like PageRank and related signals, are transferred as well.
Google Webmaster Central

I have a client and their shopping basket was being reported in Google 293,000 times. Each link to the basket had options, and within the cart there were remove links. All of these got crawled and added to the index.
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Google Local AdWords Icon

This morning Aaron Wall published Excuse Me, But Where Did Google’s Organic Search Results Go? in which he shows that the organic listings for the term San Francisco Dentists has all but disappeared below the fold.

Curious as to the equivalent UK results I tried London dentist and saw a similar pattern. When I clicked through to the map results though I saw something I’ve never noticed before:
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Building Web Success Series

I recently co-wrote a series of articles Building Web Success with Marty Lamers, a writer and SEO with AdvanceMe, Inc, America’s leading Merchant Cash Advance provider,

The first couple of parts are already live:

The final part Conversion Rate Optimization will follow in the following week. (Link will be updated here when available).

Marty is a great copywriter and editor and it has been a real pleasure working with him on these articles.

In the near future Marty and I will do a back and forth SEO “Ping Pong” interview and particularly focus on copy writing as an integral part of the sales process.

Web Development Ennui is the SEO Kiss of Death

Many sites are examples of the endemic difficulty that faces most internet entrepreneurs and small businesses. A lack of focus on making the site or business remarkable.

Even now, with the web being even-my-mum-makes-money-on-it popular for much of the last decade there is still so much opportunity. However with that popularity comes the feeling that like the land run the opportunity will soon pass. As such the web pioneer may forge ahead into new territories grabbing as much land as possible, but hasn’t yet fully developed the properties already picked out.

The truth is, ten years ago people thought it was too late to get involved, that circumstances had changed and all the good ideas had been done; the same was said five years ago, three years ago and in years to come people will look back to the time we are in now and regard it as a golden period full of promises and easy fortunes.
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