Links remain the life-blood of the internet. They help sites get noticed and improve the focus of the phrases a site can rank for with contextual votes in the form of the anchor text used to link to you.
There are scores of techniques for link-building, just some of which we list below. The difficulty for web site owners is knowing which work, which are considered ethical by the search engines and which may get your site penalised.
- Article directories
- Blog commenting
- Blogger out-reach
- Broken link building
- Content driven
- Forum comments
- Guest posting
- Link prospecting with advanced search queries
- Push marketing
- Press release
- Viral Marketing – quizzes and widgets
A couple of years ago, all of those techniques would be considered as "white hat" and a decent approach to a rounded link building campaign.
Now however each technique has to be considered against the ever changing and vague guidelines and with evolving penalties, filters and algorithm changes.
We will help create tactics for your specific business to attract links. We’ll market your site to those who should be talking about it (and linking to it), and will work with you to develop your own linking strategies.
Please contact us to discuss your link building requirements. We can offer a per-link fee or work on an hourly rate.