Given the recent announcement by Google to take a more nuanced approach to Nofollow links with new attributes of “ugc” for User Generated Content and “sponsored” for compensated links I’ve updated some of our bookmarklets.
This first bookmarklet is used to highlight links on a page, colouring the nofollow ones pink. Now we also colour those marked “sponsored” or “ugc”. There are subtle colour changes between the three, but they’re all shades of pink. The rest of the links are green.
Over the years I’ve published many versions of the Serps Bookmarklet. Recently Google have changed their HTML of the results pages so I’ve updated the bookmarklet, and added a new feature.
A robots.txt file is one of those tiny little elements of technical SEO that many sites get wrong. Bookmark that article and save yourself from some avoidable headaches.
So many sites let themselves down over simple matters where they force the user to jump through hoops.
I’ve just booked a train journey, something that is difficult in and of itself as rather than have one central booking system for National Rail each time you purchase you’re taken to the local train company and have to learn their checkout system, complete their unique registration process and finally, hopefully, checkout. Continue reading “Points of Failure”
The lifetime value of a customer is perhaps the most important item of data you can collect about your business. It is in clear monetary terms how much each customer is worth to your business.
With it you are able to decide how much to spend on all advertising, customer acquisition and customer retention.
Shelley wanted a new web-app more focused for her audience that would generate book title ideas and such like based upon multiple inputs rather than just one keyword I’d done prevously. This would allow her to create more complex and richer titles and subtitles for her clients. We also needed the ability to upload new templates so she can continue to easily add seasonal ideas.
We were also mindful of the needs of a modern audience so we developed the tool using the Bootstrap framework, this allowed us to create a tool that would work well on mobile and tablet in addition to the desktop.
Shelley has published over 35 books using her ASCENT method, so if you’re an aspiring non-fiction author, head over to her site to see how she can help you publish your book.