Further SEM Reading

Posts from Ari Ozick are a little like a London bus. You wait ages for anything then a bunch come along at once.

First Ari posted on a subject dear to me, How to Up Your SEO Income by a Factor of 10: Testing over on SEO Book.

Then I notice this absolute gem The SEM Toolbox: 79 Tools and Tips Every Search Marketer Must Have on his SEO Contrarian site.

Lets hope like the 94 there’s a few more around the corner.