Aaron Wall who runs SEO Book recently announced he was going to increase the price from $100 to $150 a month for the private SEO forum.

Those that register before August 2009 will keep the $100 month rate so if you’ve been considering joining do so now!

The membership includes use of the forum, access to members only tools and a complete SEO training modules covering everything from on-page, link building to PPC and much more.

I’ve been a full paying member since day one back in November 2007. It’s actually been the best $2000 I’ve ever spent on SEO, SEM, Social Media and general business information.

The other thing I would add is the nature of the forum – being a begin dictatorship – and I mean that in the best possible way. Aaron spends an incredible amount of time on the site, so far contributing over 14 thousand posts. However, this isn’t a self appointed SEO rock star preaching to the converted. There’s significant and vital material from a host of moderators and members. No fan-boys here either, some are well known SEOs in their own right, other’s are business experts or link builders. All have very meaningful online success in difficult niches. These personalties combine to produce quite frankly a vital resource to all serious online businesses.

Frankly at $150 a month it’s still a steal and if you apply half of what you learn and are advised by the community then you’ll make that back many fold.

Click here to join the community.

Search Engine Marketing, Optimisation and Conversion Posts

Smashing Magazine published a nice piece on conversion optimisation Use Conversions To Generate More Conversions

William Slawski SEO by the Sea produced the excellent Writing Content for Small Businesses Online.

Peter Da Vanzo followed up at SEO Book with The Search Taxonomy: Getting Inside the Mind of the Searcher.

Google are beginning to actually index and count Javascript links as Vanessa Fox discusses in this
Search Engine Land column, Google I/O: New Advances In The Searchability of JavaScript and Flash, But Is It Enough?

Lyndon Antcliff has been promoting his Magnetic Web Content newsletter and shared 101 Blogging Headlines.

You’ll find these fine people well worth following on Twitter too:

• http://twitter.com/bill_slawski
• http://twitter.com/lyndoman
• http://twitter.com/peterdavanzo
• http://twitter.com/vanessafox

Here are a small few of the exceptional posts I have seen this week.

Andy Beard just published a great article: Does Your Premium WordPress Theme Help You Rank For “Home”?.

Augusto Ellacuriaga at Spanish SEO put together a great post Effective Link Building Strategies for Successful Link Acquisition.

Over on SEO Book, Aaron Wall published Who Advertises on Google AdWords? and Peter Da Vanzo authored The Next Big Shift In Web Marketing.

Naturally all these good people are over on twitter and well worth following if you don’t already.

• http://twitter.com/aaronwall
• http://twitter.com/andybeard
• http://twitter.com/peterdavanzo
• http://twitter.com/SpanishSEO
• http://twitter.com/globalfusion (Augusto Ellacuriaga)

As a follow up to GoCompare No Longer Ranking for their Brand Name I decided to have a quick look at the SERPs and see that GoCompare rank #1 again in Google.co.uk for their brand.

When looking at some of the terms they target they’ve improved a little, but are still ranking badly.
Continue reading “GoCompare Ranking for their Brand Name Again”

This morning I saw that Patrick Altoft on his search engine optimisation site had mentioned that GoCompare had been penalised again.

Patrick had previously mentioned a penalty after he looked at paid links in the car insurance vertical.

The latest article points to an email published on Red Cardinal showing how GoCompare requested some of their links.
Continue reading “GoCompare No Longer Ranking for their Brand Name. Again.”