How to Screw Up the Launch of a Multi-Million Dollar Web Property

To great fanfare and presumably at great cost Google launched, their potential rival to eBay, or as they put it: is a personalized shopping experience, brought to you by Google, that lets you find and discover fashion goods through a collection of boutiques curated by taste-makers — celebrities, stylists, designers, and fashion bloggers. Boutiques uses visual technology to help fashionistas discover and shop their look and creates the opportunity for designers to showcase their collections and latest inspirations online

Firstly I noticed that despite getting top fashion bloggers on board to develop shops, they don’t have the good grace to follow the links out to them. Over here with Karla of Karlas Closet shop, you’ll notice that the link to is nofollow. Surely if Google have recruited someone to create a shop they must trust them? The great and the good Google can’t be hoarding page rank can they?

karlas closet nofollow link
Click to see code.

However, whilst it’s obviously been under the hands of a good e-commerce designer, Google haven’t thought to pass it by someone at the SEO team. A friend at Clothes noticed they made a fundamental launch error and left noindex, nofollow in the robots meta tag.

What effect does this have? At the time of writing there is not a single page from in their own index.


A couple of things would have helped here:

It’s good to know that even the biggest development teams on the web can make simple errors!

Update: have now posted Google Invites Top Celebrities to Join But Won’t Let Their Own Search Engine In.

2 thoughts on “How to Screw Up the Launch of a Multi-Million Dollar Web Property

  1. They did drop the ball a little bit here, but at the same time it’s nice to see they’re not abusing the `natural` search results with their own products (yet).

Comments are closed.