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UK Conversion & Search Optimisation Services

How to Screw Up the Launch of a Multi-Million Dollar Web Property

To great fanfare and presumably at great cost Google launched boutiques.com, their potential rival to eBay, or as they put it:

Boutiques.com is a personalized shopping experience, brought to you by Google, that lets you find and discover fashion goods through a collection of boutiques curated by taste-makers — celebrities, stylists, designers, and fashion bloggers. Boutiques uses visual technology to help fashionistas discover and shop their look and creates the opportunity for designers to showcase their collections and latest inspirations online

Firstly I noticed that despite getting top fashion bloggers on board to develop shops, they don’t have the good grace to follow the links out to them. Over here with Karla of Karlas Closet shop, you’ll notice that the link to karlascloset.com is nofollow. Surely if Google have recruited someone to create a shop they must trust them? The great and the good Google can’t be hoarding page rank can they?

karlas closet nofollow link

Click to see code.


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Secure URL in SERPs

On site SEO can still make a massive difference. I was recently building out a Stocking Fillers website, and in my research I noticed that a site went from number ten in the serps one day, to number one the next.

The difference seemed to be that they previously had the https version indexed.

The reason for their increase in ranking could be:

  1. They are no longer splitting the page rank / link equity to two versions of the URL.
  2. The https is slower to load and if Google are indexing that, it can impact the rankings.

Building a $100 a Day Automatic Income Generating Website

I see over the Internet many Multi Level Marketing / Network Marketing schemes or how-to-spam adsense Q&As aiming to make a $100 a day from a website. The goal is automatic income generation. It feeds into most people’s innate laziness, occasional stupidity and most disgustingly (from the sellers) the buyers’ desperation.

The hawkers of the products promise something for nothing. To just flick a switch to massive wealth from passive incomes. Get rich whilst watching the Superbowl!

It’s all horseshit.
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15 Minute Guide to Search Engine Optimisation

Google Instant – My Initial View

My initial thoughts on using Google Instant are that we have another example of an engineer creating a solution in search of a problem.
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Say Hello, Wave Goodbye

Google’s side projects aren’t always a s successful as you first may think. They’ve dabbled in social media and failed. Now the promising Wave has been given the heave-ho.

I tried wave a little, but ultimately didn’t have much use for it.

Official Google Blog: Update on Google Wave

But despite these wins, and numerous loyal fans, Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects.

In many ways it reminded me of a product called Groove that was ulitmately bought and pretty much shelved by Microsoft as they incorporated some of the technology into Office products, and also I’m reminded of Scrybe.

They were all technically very clever and did interesting things but with tech driven development we sometimes get great solutions in search of a problem.

Now I wonder how long Google Buzz will last?

New Search Kid on the Blekko.

Blekko is a new search engine founded by Rich Skrenta and Mike Markson.

I was delighted to be given an early Beta pass and just wanted to take a moment to thank them for the invite.

Naturally I have been playing a little with the search engine and have adapted my serps bookmarklet with a Blekko friendly version. As their service is beta, the bookmarklet is bound to break as they adjust things. Please leave a comment below if you find a problem.

Elsewhere:

Local SEO Tool

Local SEO

StudioKraft Creative Web Services have updated their terrific tool that’s particularly suited to PPC and local SEO – Find Cities In Radius.

This script will list cities within a certain radius from a starting zip or post code and works for the UK in addition to the US, Canada and Australia.

Sugarrae’s 2010 Link Building Group Interview

Internet Splat Map By jurvetson

Rae Hoffman of Outspoken Media has put together Link Building with the Experts – 2010 Edition..

A long article created from interviews with 10 other leading SEO / link building experts, it’s a must read for any business that wants to succeed on the web.

Hard Work Award of 2010 Goes too…

Working Hard For Vector by roberlan

A friend of mine Augusto Ellacuriaga has recently launched Quality News Network. It’s the first niche targeted network in Spanish in the US.
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