- Testing Your Way To Success OnlineOnline Sales

UK Conversion & Search Optimisation Services

Active Link Building

If you’re not link building then your site is getting weaker each and everyday.

Web Strategies for Small Businesses eBook

Web Strategies for Small Businesses

I was absolutely delighted to be included in a fantastic free eBook “Web Strategies for Small Businesses“. The book is a compilation of small business tips focusing on multiple Internet strategies. I provided the “Building Web Success – Optimizing Online Conversions”, but there’s good stuff there too!

  • Getting Ahead on the Web – Strategies To Make More Of Your Time Online, featuring comments from Aaron Wall of SEO book.
  • Understanding the Basics of Local Search – Optimizing Your Local Business Listings with Vedran Tomic.
  • Should My Business be More Social Online? – The Role of Social Media in Your Small Business – Aaron Wall
  • Visual Communication through Web Design – Strategy and Psychology of Web Design with Melvin Ram from Web Design Company Net.
  • Strategic Linking for Success – 3 Things to Know About Linking from Debra Mastaler of Alliance-Link.
  • Drive Net-New Sales Revenue – Don’t Overlook Paid Search Marketing by Geordie Carswell from PPC Blog.

The eBook is free for download to visitors of, a leading merchant cash advance provider in the United States.

How to Screw Up the Launch of a Multi-Million Dollar Web Property

To great fanfare and presumably at great cost Google launched, their potential rival to eBay, or as they put it: is a personalized shopping experience, brought to you by Google, that lets you find and discover fashion goods through a collection of boutiques curated by taste-makers — celebrities, stylists, designers, and fashion bloggers. Boutiques uses visual technology to help fashionistas discover and shop their look and creates the opportunity for designers to showcase their collections and latest inspirations online

Firstly I noticed that despite getting top fashion bloggers on board to develop shops, they don’t have the good grace to follow the links out to them. Over here with Karla of Karlas Closet shop, you’ll notice that the link to is nofollow. Surely if Google have recruited someone to create a shop they must trust them? The great and the good Google can’t be hoarding page rank can they?

karlas closet nofollow link

Click to see code.

Continue Reading »

Secure URL in SERPs

On site SEO can still make a massive difference. I was recently building out a Stocking Fillers website, and in my research I noticed that a site went from number ten in the serps one day, to number one the next.

The difference seemed to be that they previously had the https version indexed.

The reason for their increase in ranking could be:

  1. They are no longer splitting the page rank / link equity to two versions of the URL.
  2. The https is slower to load and if Google are indexing that, it can impact the rankings.

Building a $100 a Day Automatic Income Generating Website

I see over the Internet many Multi Level Marketing / Network Marketing schemes or how-to-spam adsense Q&As aiming to make a $100 a day from a website. The goal is automatic income generation. It feeds into most people’s innate laziness, occasional stupidity and most disgustingly (from the sellers) the buyers’ desperation.

The hawkers of the products promise something for nothing. To just flick a switch to massive wealth from passive incomes. Get rich whilst watching the Superbowl!

It’s all horseshit.
Continue Reading »

15 Minute Guide to Search Engine Optimisation

Google Instant – My Initial View

My initial thoughts on using Google Instant are that we have another example of an engineer creating a solution in search of a problem.
Continue Reading »

Say Hello, Wave Goodbye

Google’s side projects aren’t always a s successful as you first may think. They’ve dabbled in social media and failed. Now the promising Wave has been given the heave-ho.

I tried wave a little, but ultimately didn’t have much use for it.

Official Google Blog: Update on Google Wave

But despite these wins, and numerous loyal fans, Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects.

In many ways it reminded me of a product called Groove that was ulitmately bought and pretty much shelved by Microsoft as they incorporated some of the technology into Office products, and also I’m reminded of Scrybe.

They were all technically very clever and did interesting things but with tech driven development we sometimes get great solutions in search of a problem.

Now I wonder how long Google Buzz will last?

New Search Kid on the Blekko.

Blekko is a new search engine founded by Rich Skrenta and Mike Markson.

I was delighted to be given an early Beta pass and just wanted to take a moment to thank them for the invite.

Naturally I have been playing a little with the search engine and have adapted my serps bookmarklet with a Blekko friendly version. As their service is beta, the bookmarklet is bound to break as they adjust things. Please leave a comment below if you find a problem.


Local SEO Tool

Local SEO

StudioKraft Creative Web Services have updated their terrific tool that’s particularly suited to PPC and local SEO – Find Cities In Radius.

This script will list cities within a certain radius from a starting zip or post code and works for the UK in addition to the US, Canada and Australia.