Over the many years I’ve been developing websites and working in Search Engine Optimisation I’ve developed a number of scripts, tools and bookmarklets.
Inspired by Small business advice from Jason Fried 37signals, then reading Getting Real and with a pricing structure influenced by
Pinboard I decided to release the Online Sales Webmaster Tools as monthly paid subscription.
I’ve already got more than 50 tools and bookmarklets in the offering and I have many more to publish. The price increases with each new subscriber so it pays to get in early.
These tools are forged in the “less is more” mold, so if you find you outgrow them and need more, consider the SEObook Community & Tools or Raven SEO.
In the meantime, the Online Sales Tools will do pretty much all you need as a webmaster at a low monthly cost. Note that the annual fee is less than the cost it would take to pay a programmer to develop just one or two of these tools.
Get your subscription here: Online Sales Webmaster Tools
Well, it wasn’t much of an accident. I took a domain that was several years old, and a PR3, but I hadn’t done much with it for months. The domain was to expire on 19th of January 2011. I let it. A few days later the site stopped resolving and was replaced by a parked page.
On the 28th of February I was sent the message that the domain was to be deleted that day. I still waited and on the 1st of March I renewed the domain.
As of the 3rd of March Google reported the domain as grey PR (using the SEO Book toolbar) and no cache date. Searching for the domain name (which is a unique phrase) and my domain wasn’t returned.
Now it’s the end of the month, and I’ve searched again. The domain is returned as the second result and the Page Rank now appears as PR1 with a cache date of 3 weeks ago.
The domain remained a PR3 after the January Google Page Rank update so the drop unfortunate and looks like it was recalculated after the expiry. As regards the cache, as the domain still gets no content love from me so the date is reasonable.
If you’re not link building then your site is getting weaker each and everyday.
I was absolutely delighted to be included in a fantastic free eBook “Web Strategies for Small Businesses“. The book is a compilation of small business tips focusing on multiple Internet strategies. I provided the “Building Web Success – Optimizing Online Conversions”, but there’s good stuff there too!
- Getting Ahead on the Web – Strategies To Make More Of Your Time Online, featuring comments from Aaron Wall of SEO book.
- Understanding the Basics of Local Search – Optimizing Your Local Business Listings with Vedran Tomic.
- Should My Business be More Social Online? – The Role of Social Media in Your Small Business – Aaron Wall
- Visual Communication through Web Design – Strategy and Psychology of Web Design with Melvin Ram from Web Design Company Net.
- Strategic Linking for Success – 3 Things to Know About Linking from Debra Mastaler of Alliance-Link.
- Drive Net-New Sales Revenue – Don’t Overlook Paid Search Marketing by Geordie Carswell from PPC Blog.
To great fanfare and presumably at great cost Google launched boutiques.com, their potential rival to eBay, or as they put it:
Boutiques.com is a personalized shopping experience, brought to you by Google, that lets you find and discover fashion goods through a collection of boutiques curated by taste-makers — celebrities, stylists, designers, and fashion bloggers. Boutiques uses visual technology to help fashionistas discover and shop their look and creates the opportunity for designers to showcase their collections and latest inspirations online
Firstly I noticed that despite getting top fashion bloggers on board to develop shops, they don’t have the good grace to follow the links out to them. Over here with Karla of Karlas Closet shop, you’ll notice that the link to karlascloset.com is nofollow. Surely if Google have recruited someone to create a shop they must trust them? The great and the good Google can’t be hoarding page rank can they?
Continue reading “How to Screw Up the Launch of a Multi-Million Dollar Web Property”
On site SEO can still make a massive difference. I was recently building out a Stocking Fillers website, and in my research I noticed that a site went from number ten in the serps one day, to number one the next.
The difference seemed to be that they previously had the https version indexed.
The reason for their increase in ranking could be:
- They are no longer splitting the page rank / link equity to two versions of the URL.
- The https is slower to load and if Google are indexing that, it can impact the rankings.
I see over the Internet many Multi Level Marketing / Network Marketing schemes or how-to-spam adsense Q&As aiming to make a $100 a day from a website. The goal is automatic income generation. It feeds into most people’s innate laziness, occasional stupidity and most disgustingly (from the sellers) the buyers’ desperation.
The hawkers of the products promise something for nothing. To just flick a switch to massive wealth from passive incomes. Get rich whilst watching the Superbowl!
It’s all horseshit.
Continue reading “Building a $100 a Day Automatic Income Generating Website”
- 1. Why optimise your site?
- #1 gets 42% of clicks, #2 get 12%, #3 8%
- What difference would being number one make to your business?
- If only it was that simple:
- indented listings
- "one box"
- "ten pack"
- and other stuff! Combine to complicate rankings and reduce CTR.
- 2. The simplest search engine optimisation stuff you can do today.
- Have you asked for a link today?
- Match the title tag of the page to the phrase you’re targeting.
- Headings – Use H1 to target your main phrase.
- Sub Headings – Use H2 and H3 for other variants.
- Description – Have a compelling meta description to encourage click through on the SERPs. Consider this advertising copy.
- Content – include further versions of your keyphrase to cover more "long tail" options.
- Perpetual motion – continuing to build content based on success and opportunity based upon analytics and conversions
- If you’re local, add your address.
- Speak to your customers – ask for links, reviews and testimonials.
- 3. The curse of knowledge
- Speak your customers’ language: is your "widget" a "thingy" to your customers?
- Don’t keep on doing something because it’s always been that way. Look for new angles and opportunities.
- 4. Keyword research
- 5. Evaluating Competition.
- Who ranks?
- High Authority sites
- Massive Corporations
- News organisations
- Domains that exactly match the keyphrase
- How many unique inbound links do the top results have?
- Are the top results spammy?
- Don’t bring a knife to a gun fight.
- The three Ps of internet marketing – Pills, Porn & Poker – require a different tool set and methodology and mindset to more conventional marketing.
- 6. Measure twice, cut once – statistics and analytics.
- Start to measure
- Google Analytics
- Piwik – Open source Web analytics
- AWStats – Free log file analyzer for advanced statistics.
- What to watch
- Six Web Metrics / KPI’s To Die For | Occam’s Razor by Avinash Kaushik
- Building Web Success: Optimizing Online Conversions, Part One: Goals and Tracking
- Don’t forget to look for opportunity to improve upon success
- 7. Conversion Rate – How To Sell More
- Calculating Your Conversion Rate
- 16 Web Design Tips for Higher Sales
- Techniques to improve your conversion rate
- Ask for the sale
- Focus on highlighting benefits, versus features. (Thanks to Wine Guppy for the reminder!)
- Read The Big Red Fez & Don’t Make Me Think
- In a nutshell – Rank higher, convert more = print money.
- 8. Accept that a working website is never finished.
My initial thoughts on using Google Instant are that we have another example of an engineer creating a solution in search of a problem.
Continue reading “Google Instant – My Initial View”