This morning Aaron Wall published Excuse Me, But Where Did Google’s Organic Search Results Go? in which he shows that the organic listings for the term San Francisco Dentists has all but disappeared below the fold.
Curious as to the equivalent UK results I tried London dentist and saw a similar pattern. When I clicked through to the map results though I saw something I’ve never noticed before:
Continue reading “Google Local AdWords Icon”
An online tool to help select the best performing ad variation based on the return on investment given the number of clicks, impressions, cost and conversions.
You can also calculate the best return for a set budget (which is often a different ad variation) and see the cost of opportunity for limiting a budget compared to spending to receive the same number of clicks with the rival adverts.
This should be used alongside Selecting the winning ad variation.
Enter up to four Ad Variations here to calculate the version with the best return either for a fixed budget or per day.
With a fixed budget you may find that the advert that provides the best return per dollar may in fact be beaten if you remove budget limitations and spend to maximise gross income.
The opportunity costs / values are an indicator of what the best performing ad CTR and Conversion Rate would produce and also what the best advert from the fixed budget would be if the restrictions were removed.